Lancome

產地： 法國

LANCÔME 屬於世界第一大化妝品集團L'OREAL，一九三五年由Armand Petitjean創立於巴黎，其名稱來自法國中部一座城堡，城堡周圍種滿玫瑰花，Petitjean鍾愛玫瑰，認為女人如同花朵的美麗各有其姿態與特色，因此以城堡為品牌名稱，城堡裡的玫瑰花就成了品牌標幟。

LANCÔME與化妝品名牌HＲ赫蓮娜HELENA RUBINSTEIN、碧歐泉BIOTHERM等同屬L'Oreal化妝品集團，同集團還有藥房通路銷售的薇姿VICHY等。創始者Armand Petitjean酷愛玫瑰花，他在巴黎市郊的自家花園栽種玫瑰，LANCÔME香水典型的玫瑰花是傳統式圓型花蕊、彎曲枝梗取材自畫家Redouté作品，他最擅長描繪植物和花朵。
1935年，Armand Petitjean創辦的LANCOME，名稱構想來自於法國中部的一座城堡LANCOSME。由於城堡的四周種滿了玫瑰，充滿浪漫意境，而Armand 本人更認為每個女人就像玫瑰，各有其特色與姿態，就以城堡命名，玫瑰也就成了LANCOME的品牌標誌，最早以香水起家的LANCOME，發展至今，已成為引導潮流的全方位化妝品牌。

1964年開始風姿綽約的長梗短葉玫瑰成為品牌象徵，不但出現在廣告中，也綻放在每一件產品包裝上。60年代的玫瑰花樣仍出現在包裝中，開始以各種姿態活躍在廣告裡，根據產品類型變換不同色彩，保養品是白玫瑰、彩妝品是紅或紫玫瑰、防曬品則是黃玫瑰。

LANCÔME從一開始就在香水中添加玫瑰花材，1935年開始的五支香水中，Tendre Nuits溫柔之夜和Conquête征服者就含有玫瑰芬芳。1957年起含玫瑰和茉莉花的香水Envol正式問市，原始瓶身設計是一個花苞形狀，最後在瓶蓋加上玫瑰花蕾。LANCÔME的玫瑰花是真實存在的! 這個花種在1973年由Delbard培養出來，美麗的粉紅色玫瑰，花苞細長圓潤，花瓣數量約在35到40瓣之間。

LALANCÔME的研發實力，從保養成分對肌膚的輸送系統最能看出來。其中LIPOSOME(微脂囊，LANCÔME最早運用在1985年推出的新生日間修護霜當中)、而NANOCAPSULES(毫微膠囊分子，運用在1996年推出的再生青春修護液及再生青春眼霜中)等標榜高科技的保養品輸送系統，都是LANCÔME首先應用到保養品中。

近年來LANCÔME也強力開發亞洲市場，推出質地清爽、特別針對亞洲油性肌膚及追求美白女性的產品。LANCÔME保養品種類眾多，強調對消費者個別差異的尊重，彩妝部分強調「做自己的彩妝大師」，以色彩的冷暖概念提出個人色彩主張。

LANCÔME堅持優雅的品牌風格，但為了品牌普及並壯大品牌勢力，又堅持較平實的包裝及價格，包裝不強調豪華感，目的在凸顯品牌親和平實的形象。

官方網站： [url]http://www.lancome.com[/url]

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