Estee Lauder

產地： 美國

二次世界大戰以後，一個小公司誕生於紐約，主要出售四種護膚品。它就是由雅詩·蘭黛和約瑟夫·蘭黛建立的雅詩·蘭黛公司的前身，現在已經發展成為全球最大的護膚、化妝品和香水公司，並且仍在不斷拓展業務。雅詩蘭黛公司底下還有其他鼎鼎大名的分支品牌，比如倩碧、阿拉米斯、波比·布朗、馬克、原創、簡、唐娜· 卡蘭等等。 雅詩·蘭黛公司大約有12000名僱員，除美國以外，它的化妝品也在澳大利亞、比利時、加拿大、英國和瑞士生產。

雅詩蘭黛對美麗的信念是-「世界上沒有醜女人，只有懶女人」，雅詩蘭黛在化妝品領域全方位發展，目前該集團是美國上市公司，擁有倩碧、雅男士、品木宣言 Origin及彩妝大師品牌Bobbi Brown和M.A.C等等、此外還有炫麗彩妝品牌Stila以及新加入的Aveda等等。

靜謐地坐落在紐約第五大道的General Motord大樓，是ESTEE LAUDER集團的的藍色帝國，ESTEE LAUDER夫人於1944年在家中餐廳成立辦公室，第一個實驗室由紐約郊外一個小儲藏室改成，經過實驗她與當化學家的長輩調配出許多著名的成分，產品品項只有4種，但質量及功效良好，為了把美麗帶給每一位女性，雅詩蘭黛於1946年成立了以她名字命名的公司，同時推出了她的第一款產品：由她當化學家的叔叔研發的一瓶護膚霜。
美容專欄作家、經銷商及消費者都讚不絕口。ESTEE LAUDER夫人於是在1948年創立品牌。

最初是由她本人挨家挨戶推銷化妝品，從乳液、面霜、潔膚油、敷面膏四項產品開始，早期賣場包括美容店、海灘俱樂部等，1948年在紐約第五大道知名的Saks百貨，設立第一個ESTEE LAUDER專櫃。

ESTEE LAUDER夫人終身致力追求完美，雖然她已經去世，但至今新產品仍不斷上市；從基礎化妝品、彩妝、臉部、身體保養系列及香水一應俱全。產品不斷創新，始終居業界領導地位，最早提出肌膚「修護」概念，讓肌膚天然防護系統恢復正常運作，使細胞更健康得以充份吸收養份。

時代雜誌在1998年公佈20世紀最具影響力的二十位商界人士中，唯一的女性便是ESTEE LAUDER夫人。她逐步建立全美第一的化妝品牌，一手打造囊括美國百貨公司45%以上化妝品市場的化妝品時尚王國！以創意及過人企圖心，將產品營銷全球。為女性帶來更多彩繽紛的世界，配合不同心情、地點，營造更瑰麗的世界，掌握每一年代的女性特質，將優雅的品味傳遞到每一個角落，給妳全方位的美麗！

近幾年再推出最新研發的重量級修護產品—「夜間抗皺柔膚精華露」，獲得美容界極具權威的「美麗佳人紅妝獎」。此外雅詩蘭黛也致力於香水系列，各種專屬女性的香水設計，配合不同心情、時間、地點，為女性營造生活及心情上更瑰麗多彩的世界。

始終掌握每一年代的女性特質，將優雅知性的品味傳遞到全球每一個角落。帶給你全方位的美麗!

而在這面霜被最終貼上雅詩蘭黛商標之前，它已經贏得了一群忠實擁護者。當1953年，具有革命性意義的Youth-Dew香水被推出之時,雅詩蘭黛公司已經贏得了不斷創新，精於研發，品質優良的美譽。

如今，雅詩蘭黛旗下的護膚、彩妝以及香氛產品都成為了科學與藝術完美結合的最佳範例。鑑於公司對產品質量的嚴格控制和顧客承諾的忠實履行，標有雅詩蘭黛(Estée Lauder)字樣的產品受到全球100多個國家用戶的愛戴。

官方網站： [url]http://www.esteelauder.com[/url]

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